Dmitry Krasnov
Arina Kantuganova
Yana Kan
The curators present design as a force that shapes our perception and creates new objects of desire: influencing how we see, consume, and crave.
The title references the “rabbit hole” from Alice in Wonderland: a metaphor for entering a world where familiar logic begins to distort, and the boundaries between function, fantasy, and art start to blur.
For the project, we created a dynamic typographic composition that reflects the idea of distortion and illusion.
Text blocks deform, shift, and diverge across different planes. The familiar typographic structure transforms, turning text into a moving visual image.
Each text block exists in its own projection. Together, they form a multilayered, unstable space where elements are perceived on several levels at once, and typography becomes the very embodiment of the exhibition’s core idea: a world where perception and consumer desire balance between reality and constructed illusion.
The chosen printing technology is risography: a technique mainly used for high-volume printing of advertising materials.