Flarex
Identity for the global money transfer service “Flarex”
Dmitry Krasnov
Anastasia Povetkina
Arina Kantuganova
Daria Korenchenko
Yana KanFlarex is a service that allows users to make financial transfers to any country. We built the brand’s identity around the idea of customer focused approach, choosing the visual metaphor of a dialogue window for the logo and the overall style. Good relationships with clients are based on trust, and regular clients are treated as partners with whom communication and understanding are well established. The logo mark consists of two dialogue messages forming the first letter of the brand name, Flarex.
Other elements of the brand style are also based on the shapes of dialogue windows. We created new compositions from them, representing financial operations — for example, money transfers.