Paper angel


Logo and visual identity for a minimalist homewear brand

Dmitry Krasnov
Anastasia Povetkina
Yana Kan 
The circles visually reference the halos and wreaths held by angels in Renaissance paintings. We chose an oval as the central visual motif because it’s a soft, weightless shape that creates a feeling of safety. And where do people feel safest? At home.

Paper Angel creates beautiful homewear that’s both comfortable and elegant. These are clothes you can greet guests in and feel like yourself, step out for a coffee on a summer morning or stay in reading on a rainy weekend. To create the logo, we licensed a contemporary Swiss typeface. The typographic logo without unnecessary decorative elements reflects the brand’s values—minimalism and premium quality.