Dmitry Krasnov
Anatoly Dudko
The previous logo was set in a standard typeface with no customization or character. It was accompanied by illustrative symbols — a plantation, a coffee bean, and steam — representing three stages of coffee’s journey from origin to cup.
Our task was to create a Cyrillic version and rethink both the form and meaning of the mark.
The new lettering is fully custom-drawn — each character includes subtle details that reveal themselves at scale. As you zoom in, the logo starts to “come alive,” reflecting the same level of precision and care the company applies to working with producers and beans. At the same time, the overall composition became more balanced and structurally solid. The minimal aperture in the “C” acts as a reference to a measuring instrument — a nod to precision, control, and meticulous attention at every stage of the process. The symbols were preserved but redesigned as a coherent system: no longer decorative, but a set of icons unified by consistent stroke weight and proportions.
The result is a clean, confident mark where the scale of the business meets a careful, detail-driven approach.