Dmitry Krasnov
Yana Kan
Arina Kantuganova
Daria Korenchenko
At Studio by Institute, beauty begins from within. The space and the experts' techniques are designed not only to provide modern treatments but to create a meaningful pause, allowing one to disconnect from the outside world and focus on their own inner rhythm. This is not an escape from reality, but a sensory reset and energy restoration.
The project's primary visual code is a soft, organic shape that serves as a canvas for communication. This form is flexible: it can glow, take on volume, or be filled with natural textures reminiscent of stone, sand, and the seashore. Every design choice evokes associations with travel, tranquility, or natural wonders.
The logo is based on the Feijoa typeface by Klim Type Foundry, where the principle "a straight line is a dead line" creates warm, curved forms without sharp edges. Ligatures enhance the sense of nature and harmony, making the visual language of Studio by Institute simultaneously sophisticated and human.
The identity for Studio by Institute is a visual meditation, the feeling of nature within the city, and a new aesthetic of self-care.